Product Description
An effective marketer’s principal objective is to build a relationship with buyers, rather than merely to make a single sale. Ideally, the essence of that relationship consists of a strong bond between the buyer and the brand.
This course outlines strategies for building that relationship: linking the brand to a particular need; associating it with a pleasant mood; appealing to subconscious motives; conditioning buyers to prefer the brand through reward; penetrating perceptual and cognitive barriers to create preference; and providing attractive models for buyers to emulate.
Sign up and now and learn how to enhance brand image, extend brand awareness and facilitate customer engagement.
Reviews
There are no reviews yet.